Blogging is Still Profitable in Nigeria – See the Reasons

Blogging is Still Profitable in Nigeria

There is no doubt that the growing population in Nigeria needs a source of livelihood because there seems to be a limited job opportunity. This calls for the exploration of other available option in which some percentage of the population can earn an income. The good news is that the internet and the web is serving as a way some of those who have digital skills can earn an income. Among the vast businesses online, blogging seems to be the most popular.

“Blogging is a business of sharing your thoughts, knowledge, insights and ideas through online content – from articles to videos.” A lot of people are naturally gifted in content creation and are therefore making use of this skill in earning online. The use of the internet is on the increase as the day the goes by. It is estimated that internet users spends 6-7 hours a day online.

A good number of Nigerians are earning decent amount from blogging because it is profitable.The truth about it is that you may or may not know these people. Come to think of it, why is the number of blogs in the internet increasing daily? Blogging is a lucrative online business in Nigeria. Many people have taken it up as their career and they are not giving up anytime soon.

Is Blogging Still Profitable in Nigeria?

Yes, blogging is profitable in Nigeria even in the year 2024. Bloggers in Nigeria have many ways of making money online. One of the interesting things about blogging is that there are many niches in which one can venture into. Some of the niches are; Sports, fashion, Comedy, News and Events, Lifestyle, Health and so many others. It is not surprising to hear that most bloggers started their blogging journey to express their hobby before discovering overtime that they can make money out of it.

How Does Bloggers Make Money?

I can remember clearly when I started my first blog, over the years, I’ve been a good creative writer and content creator. One thing that I wasn’t fully aware of is that I can make money from it. When I started the journey, I was publishing my thoughts and ideas on my blog, before I heard of Google AdSense. I applied and was approved, that was how I made my first 100$ in blogging. Aside AdSense, there are other ways a blogger can make money which I’m going to discuss in details here;

Bloggers Make Money;

1. By displaying advertisements

The most popular way by which most bloggers in Nigeria make money is by displaying advertisements for companies. There are a lot of big advertisement companies out there that you can work with. All you need to do is to check their criteria and requirements, once you meet such, you can apply. If they are satisfied with your blog, they will accept you into their program, give you their ad codes or equally help you in placing their ads on your blog and you will start earning. Most times, the amount of money that you will earn from those companies depends on your traffic, niche and quality of content.

Some examples of these Advertisement companies are; Google Adsense, Ezoic, Medianet, Mediavine and so many others. You need to optimize your site if you want to partner with these Advertisement companies.

2. By Promoting another Brand

When your blog is well established, you can get requests from popular brands who may want you to promote their Business or brands for them. Another way is to reach out to some companies and request to promote their brands for them. The most common form of making money through this way is through affiliate marketing. Popular online marketplace such as Amazon, AliExpress, and others have affiliate programs. In Nigeria, you can join Jumia, Konga, Jiji and others. All you have to do is to register with them, select the brand or product you are interested in promoting, post their link and pictures in your site and make money when a visitor to your site purchases such product.

There are other manufacturing and servicing companies that you can equally reach out to or they will reach out to you to promote their products for them.

3. Through Selling Their Own Product

If you are a manufacturer or you have a skill that you want to market and make money from, you can do this in your blog. What you need to do is to focus on your product or service. Have well optimized content or video about whom you are and what you do. Your contacts, charges should be equally stated. You can post reviews gotten from people who have used your products or whom you have rendered services to. You can run sponsored ad for such a blog and equally gain visibility through search engines. This will bring more visibility and patronage to you.

4. Through Sponsored Post or Guest Post

As time goes on, you may be receiving request from your fellow bloggers or brands who may request you publish their article for them on your blog. Their motive may either be to gain more visibility through your blog or gain a backlink from your site. All you need to do is to check very well and charge them according to your fees if you are interested.

What Challenges do Bloggers in Nigeria face?

1. Get rich quick Mentality

I can remember when I started my blog, it took me close to 4 months before getting reasonable traffic and 6 months before earning from it. Most people who go into blogging expecting to earn quickly from it often gets frustrated and abandon their blog easily. You need to put great effort and time before thinking of earning from your blog.

2. Lack of the background knowledge of blogging

Before you start blogging, you need to have an in-depth knowledge of what it is all about. This will also help you to achieve your target on time. Know whom your target audience is, where to promote your blog, how to optimize your contents to gain traffic from search engines. This will make your blogging journey enjoyable.

3. Insufficient Money to start a blog

Starting requires money which is dependent on the type of blog that you want to build. If you want to establish a simple website, then, you will have a low budget, if your blog is going to be made up of a lot of things, you may need the services of a web developer or designer who will charge you some amount of money. The basic requirements for starting a simple blog is; purchasing of domain name, hosting, themes or plugins. You can get over these by making use of free blogspot and using Free themes and plugins.

4. Lack of adequate Power Supply

Bloggers in Nigeria are facing power shortage challenge. Most of them who wished to spend more time on their blogs are hindered from doing so because of inadequate supply. Those in the rural areas may need to go to cyber cafe to be able to post something on their blogs. It is only a small percentage of established bloggers in Nigeria who can get over this challenge and get constant power supply for themselves from other sources.


Blogging is Still profitable in Nigeria. It is a great way of making passive and active income. The internet is growing everyday and you need to take the opportunity and start earning from blogging. There are many ways to start with little income. With your phone or a laptop, you can start a blog. No need of waiting, start a blog today.

Also Read; How to Start an Online Business in Nigeria